Anwar, R.S. et al. 2025. Employee Empowerment and Technology-Driven Customer Relationship Management: Enhancing Brand Management in the FMCG Sector through SEM-SVM Analysis . Transformations In Business & Economics. 24, 1 (64) (Mar. 2025), 355–385. DOI:https://doi.org/10.15388/Tibe.2025.24.1.17.