ARIF , Hajra; MUHAMMAD, Ghulam; AHMED, Rizwan Raheem. Bringing Brands to Life: The Mediating Role of Brand Attachment in the Relationship between Brand Anthropomorphism, Brand Love, and eWOM. Transformations In Business & Economics, [S. l.], v. 25, n. 1 (67), p. 464–481, 2026. DOI: 10.15388/Tibe.2026.25.1.23. Disponível em: https://www.zurnalai.vu.lt/TIBE/article/view/46469. Acesso em: 28 may. 2026.