FARENIUK, Yana; CHORNOUS, Galyna. Optimization of Media Strategy via Marketing Mix Modeling in Retailing. Ekonomika, [S. l.], v. 102, n. 1, p. 6–25, 2023. DOI: 10.15388/Ekon.2023.102.1.1. Disponível em: https://www.zurnalai.vu.lt/ekonomika/article/view/27502. Acesso em: 7 jul. 2025.