TSAO, Hsiu-Yuan; MATTHEWS, Lucy M.; CRITTENDEN, Victoria L. Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention. Organizations and Markets in Emerging Economies, [S. l.], v. 3, n. 2, p. 45–55, 2012. DOI: 10.15388/omee.2012.3.2.14267. Disponível em: https://www.zurnalai.vu.lt/omee/article/view/14267. Acesso em: 29 jun. 2025.