ABBASI, Amir Zaib; HOLLEBEEK, Linda D.; HASSAN, Maria; TING , Ding Hooi; SALM, Eliis; DIKCIUS , Vytautas. The Impact of Consumer Engagement with Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study. Organizations and Markets in Emerging Economies, [S. l.], v. 15, n. 2(31), p. 216–247, 2024. DOI: 10.15388/omee.2024.15.11. Disponível em: https://www.zurnalai.vu.lt/omee/article/view/35862. Acesso em: 22 aug. 2025.