Abbasi, Amir Zaib, Linda D. Hollebeek, Maria Hassan, Ding Hooi Ting, Eliis Salm, and Vytautas Dikcius. “The Impact of Consumer Engagement With Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study”. Organizations and Markets in Emerging Economies 15, no. 2(31) (December 23, 2024): 216–247. Accessed May 2, 2025. https://www.zurnalai.vu.lt/omee/article/view/35862.