1.
Ozretic-Dosen D, Brlic M, Komarac T. Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions. OMEE [Internet]. 2018 May 31 [cited 2025 Jun. 15];9(1):135-53. Available from: https://www.zurnalai.vu.lt/omee/article/view/14181