Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania | Organizations and Markets in Emerging Economies

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Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania

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Journal "Organizations and Markets in Emerging Economies"
Faculty of Economics and Business Administration, Vilnius University
Sauletekio str. 9 (II bld.)
Vilnius, LT-10225
Lithuania
E-mail: organizations.markets@evaf.vu.lt

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