ŠEIMIENĖ, Eleonora; JANKOVIČ, Tamara. Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania. Organizations and Markets in Emerging Economies, [S. l.], v. 5, n. 1, p. 90–104, 2014. DOI: 10.15388/omee.2014.5.1.14243. Disponível em: https://www.zurnalai.vu.lt/omee/article/view/14243. Acesso em: 14 jun. 2025.