Vol. 14 No. 2(28) (2023): Organizations and Markets in Emerging Economies

Vol. 14 No. 2(28) (2023)

Organizations and Markets in Emerging Economies
Published 2023-07-13

Front Matter

Sigitas Urbonavicius
Editorial Board and Table of Contents
Abstract views 323 | Article downloads (PDF) 271
215-218
PDF

Special Issue in Marketing

Vaida Lekaviciute | Vilte Auruskeviciene | James Reardon
Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting
Abstract views 881 | Article downloads (PDF) 734 | Article views (HTML) 92
220-241
PDF HTML
Sigitas Urbonavičius | Mindaugas Degutis | Ignas Zimaitis | Vatroslav Skare
Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
Abstract views 612 | Article downloads (PDF) 495 | Article views (HTML) 46
242-259
PDF HTML
Naghmeh Nik Bakhsh | Linda D. Hollebeek | Iivi Riivits-Arkonsuo | Moira K. Clark | Ramunas Casas
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Abstract views 575 | Article downloads (PDF) 451 | Article views (HTML) 33
260-285
PDF HTML
Rasuolė Andrulienė | Sigitas Urbonavičius
The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention
Abstract views 707 | Article downloads (PDF) 488 | Article views (HTML) 135
286–303
PDF HTML
Desi Arisandi | Fei Gao (Phoebe) | Chin Moi Loh
What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
Abstract views 1215 | Article downloads (PDF) 698 | Article views (HTML) 68
304-325
PDF HTML
Rūta Repovienė | Aušra Pažėraitė
Communicating the Value of Waste Management to Customers: Focus on Website Content
Abstract views 912 | Article downloads (PDF) 453 | Article views (HTML) 57
326–346
PDF HTML
Asta Svarcaite | Agne Gadeikiene
Exploring Value Co-Creation in Sharing Platforms by Applying DART Framework
Abstract views 611 | Article downloads (PDF) 608 | Article views (HTML) 31
347–365
PDF HTML
Kristian Pentus | Mariia Ruusu | Andres Kuusik | Liudmyla Dorokhova | Kerli Ploom
How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
Abstract views 1272 | Article downloads (PDF) 791 | Article views (HTML) 207
366-385
PDF HTML
Sofia Gumilevskaya | Joseph Devlin | Daniel C. Richardson | Habiba Diab | Zutao Liu | Phoebe Casey-Miller
Addressable TV Advertising Enhances Advertising Effectiveness
Abstract views 1012 | Article downloads (PDF) 597 | Article views (HTML) 40
386-411
PDF HTML
Karina Adomaviciute | Vytautas Dikcius | Ignas Zimaitis
MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course
Abstract views 552 | Article downloads (PDF) 463 | Article views (HTML) 33
412-435
PDF HTML
Oleg Melnikov
Heuristic Rules for the Dynamic Pricing Problem
Abstract views 960 | Article downloads (PDF) 440 | Article views (HTML) 63
436-457
PDF HTML