Vol. 14 No. 2(28) (2023): Organizations and Markets in Emerging Economies

Vol. 14 No. 2(28) (2023)

Organizations and Markets in Emerging Economies
Published 2023-07-13

Front Matter

Sigitas Urbonavicius
Editorial Board and Table of Contents
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215-218
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Special Issue in Marketing

Vaida Lekaviciute | Vilte Auruskeviciene | James Reardon
Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting
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220-241
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Sigitas Urbonavičius | Mindaugas Degutis | Ignas Zimaitis | Vatroslav Skare
Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
Abstract views 818 | Article downloads (PDF) 559 | Article views (HTML) 58
242-259
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Naghmeh Nik Bakhsh | Linda D. Hollebeek | Iivi Riivits-Arkonsuo | Moira K. Clark | Ramunas Casas
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Abstract views 641 | Article downloads (PDF) 503 | Article views (HTML) 41
260-285
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Rasuolė Andrulienė | Sigitas Urbonavičius
The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention
Abstract views 904 | Article downloads (PDF) 542 | Article views (HTML) 156
286–303
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Desi Arisandi | Fei Gao (Phoebe) | Chin Moi Loh
What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
Abstract views 1295 | Article downloads (PDF) 777 | Article views (HTML) 86
304-325
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Rūta Repovienė | Aušra Pažėraitė
Communicating the Value of Waste Management to Customers: Focus on Website Content
Abstract views 978 | Article downloads (PDF) 529 | Article views (HTML) 62
326–346
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Asta Svarcaite | Agne Gadeikiene
Exploring Value Co-Creation in Sharing Platforms by Applying DART Framework
Abstract views 703 | Article downloads (PDF) 723 | Article views (HTML) 38
347–365
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Kristian Pentus | Mariia Ruusu | Andres Kuusik | Liudmyla Dorokhova | Kerli Ploom
How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
Abstract views 1380 | Article downloads (PDF) 865 | Article views (HTML) 230
366-385
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Sofia Gumilevskaya | Joseph Devlin | Daniel C. Richardson | Habiba Diab | Zutao Liu | Phoebe Casey-Miller
Addressable TV Advertising Enhances Advertising Effectiveness
Abstract views 1108 | Article downloads (PDF) 683 | Article views (HTML) 44
386-411
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Karina Adomaviciute | Vytautas Dikcius | Ignas Zimaitis
MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course
Abstract views 639 | Article downloads (PDF) 513 | Article views (HTML) 40
412-435
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Oleg Melnikov
Heuristic Rules for the Dynamic Pricing Problem
Abstract views 1031 | Article downloads (PDF) 509 | Article views (HTML) 70
436-457
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