A real threat behind a fake voice: the challenge of protecting the right to one‘s voice in the 21st century
Articles
Milda Budzinauskaitė
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Gabija Volkutė
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Published 2025-11-14
https://doi.org/10.15388/TMP.2025.20
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Keywords

artificial intelligence
right to a voice
right to an image
moral rights
Law on Advertising
tort liability
damages

Abstract

The paper provides an overview of the national regulation of the personal moral right to one‘s voice and compares the case of Lithuania with other countries. The aim was to analyse the methods of protection of personal non-pecuniary rights enshrined in both national and foreign law, providing an in-depth analysis of each method and the limits of its application. The paper identifies the fundamental shortcomings in the current regulation of this institute and presents possible options for amending the law to provide additional protection for persons whose personal moral right to one‘s voice has been infringed.

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