(Ne)modernios politinių partijų kampanijos Lietuvoje: 2024 m. Seimo rinkimų atvejo analizė
Šiame straipsnyje, pasitelkiant modernių politinių kampanijų teorinę prieigą, analizuojamos Lietuvos partijų kampanijos 2024 m. Seimo rinkimuose. Tyrimas apima septynias daugiau nei 4 proc. balsų surinkusias partijas. Remiantis štabų vadovų bei narių interviu, nagrinėjamas kampanijų planavimas, ekspertų pasitelkimas, duomenų naudojimas, rinkėjų segmentavimas, tikslinės komunikacijos ir dirbtinio intelekto taikymas. Tyrimas parodė, kad Lietuvos politinių partijų kampanijos turi modernioms kampanijoms būdingų elementų, tačiau jų taikymas ribotas – planavimas ne visuomet nuoseklus, o duomenys ir dirbtinis intelektas nėra tapę kertiniais strateginiais elementais. Lyginant 2016 ir 2024 m. Seimo rinkimų kampanijas bei vertinant jų profesionalumą, atskiruose jų elementuose galima fiksuoti pažangą, tačiau nustatyta ir nusistovėjusių arba regresuojančių partijos veiklų.
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